| STAR Plus स्टार प्लस |
|
|---|---|
| Launched | 21 February, 1992 (as Star TV) April 17, 1996 (as Star Plus) |
| Network | STAR TV |
| Owned by | News Corporation |
| Picture format | 576i (SDTV 16:9, 4:3), 1080i (HDTV) |
| Slogan | Rishta Wahi, Soch Nayi (Same Relationship, New Way Of Thinking) |
| Country | India |
| Broadcast area | Australia, Europe, Hong Kong, India, Middle East, New Zealand, Singapore, United Kingdom, Mauritius, Indian Ocean, United States, Canada |
| Headquarters | Mumbai, Maharashtra, India |
| Replaced | Zee TV (1992-1995) |
| Sister channel(s) | Life OK STAR Utsav STAR World STAR News STAR Gold STAR Movies Channel [v] |
| Website | StarPlus.in |
| Availability | |
| Satellite | |
| Vision Asia (Australia & New Zealand) |
Channel 63 |
| Bell TV (Canada) | Channel 702 (via ATN Channel) |
| World TV Europe (Europe) | Channel 7 |
| Airtel Digital TV (India) | Channel 101 |
| Big TV (India) | Channel 206 |
| Dish TV (India) | Channel 108 |
| Sun Direct TV (India) | Channel 98 |
| Tata Sky (India) | Channel 103 |
| Tata Sky (India) | Channel 104(HD) |
| Parabole Madagascar (Madagascar) | Channel 25 |
| Parabole Maurice (Mauritius) | Channel 25 |
| Pehla (Middle East) |
Channel 31 |
| Sky New Zealand (New Zealand) |
Channel 315 |
| Parabole Réunion (Réunion) | Channel 25 |
| Dialog TV (Sri Lanka) |
Channel 24 |
| Sky (UK & Ireland) |
Channel 784 |
| DirecTV (USA) | Channel 2001 |
| Dish Network (USA) | Channel 716 |
| Tech-Now | Channel 247 |
| TopTV (South Africa) |
Channel 370 |
| Cable | |
| SkyCable (Philippines) |
Channel 146 |
| Hathway Digital Cable | Channel 1 |
| StarHub TV (Singapore) |
Channel 126 |
| IPTV | |
| Verizon FiOS | Channel 1751 |
STAR Plus is a Hindi language general entertainment television channel based in India. The channel is part of the STAR TV network's bouquet of channels. Star Plus' programming primarily consists of family dramas and telefilms.
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When it was first launched on 21 February 1992, Star Plus was an English-language television channel showing international content from the U.S., U.K and Australia, with Zee TV being the Hindi-language channel.[1] However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, Star Plus was transformed into a Hindi-language channel, with STAR World becoming the network's English-language channel. But competitors like Sony Entertainment Television and Zee TV were in the lead, and Star Plus struggled to survive with shows like Kora Kagaz and Saans. Star Plus found success in 2000 with Balaji Telefilms soaps such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kasautii Zindagii Kay, Kaahin Kissii Roz and also with BAG Films the TV Show Kumkum Ek Pyara Sa Bandhan. Since December 1, 1999, this channel used to show timings of the serials of the Middle East. Until June 13, 2010, this channel has stopped showing the timings of Star Plus
In 2000, the company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows.[2]
On April 3, 2010, following the Star Plus Parivaar Awards, Star Plus revealed its new logo. The new logo is a ruby-coloured star with the trademark swoosh in white and the name of the channel in a new font. The new colour is a key component of the channel. The new theme is "Rishta Wahi Soch Nayi" meaning the relationships are still the same but our thought are new.
Star Plus HD along with Star Gold HD, Star Movies HD and Star World HD was launched on April 15, 2011. This channel carries the same schedule as Star Plus India with a different commercial feed and logo. Star Plus HD in the UK is set to launch by the end of 2011.[3]
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